Perhaps, many may remember as in stores, at subway stations, and just in the streets, people approach them with a request to answer a few questions about a particular product or event, instead were offered some souvenir. This is one of types of sociological research (let's call it a street or field). But it goes about it, but the more lucrative and interesting surveys – focus groups. First, a little theory. Opinion polls conducted marketing research centers to order companies wishing to release a new product, no matter what, it could be any product or service.
Research topics can range from condoms to the car. Such surveys are usually in the format focus groups, with the participation of respondents 7.8 (that is to say the respondents) and lead (querist). Respondents in the group are selected according to certain criteria, depending on the topic: sex, age, occupation. Of respondent you only need to express their attitude to a particular product, no one to argue with you or would not say that you are wrong. Focus groups, the principle – how many people so many opinions. Typically, these interviews lasted from 30 minutes Up to 3 hours, after which you will immediately receive a reward, which ranges from 150-1500 rubles. True, there are exceptions, for example, if you are the owner of a new foreign cars, the amount of compensation may amount to 5000 rubles, and, again, everything depends on the theme. In addition to focus groups of paid opinion poll are: 1.