German Market

Personalized tennis article by CenterCourt.de CenterCourt.de is one of the leading German tennis mail order companies and largest tennis shop community has over 43,000 Facebook fans Europe (12/2011). Now, the team led by the Managing Director Michael Martens lands and Dirk Buchholz again in a coup and is now product customization for tennis articles. Thanks to the unique technology of laser – and embroidery machines get tennis racquets, tennis shoes and tennis bags a unique, individual look and are therefore absolutely trendy. Personalization in the sports area are currently very popular, but previously were possible in other sports such as football. CenterCourt.de responds to the increasing consumer demand for individualised products and thus is a pioneer in the German tennis market. Innovative laser technology, CenterCourt.de makes it possible that every tennis player receives its own individual tennis rackets. The so-called racket ID is set in advance by the buyer and then engraved in the bat.

Here, the customers can choose whether, for example, the name or a fancy term adorns the new racket. Furthermore CenterCourt.de offers unique bag ID’s and shoe ID’s, so that even tennis bags and shoes can be personalized. This industrial embroidery machines are used. Michael Martens, managing partner of CenterCourt.de, speaks out proudly on this innovation: it is gratifying that we can offer product personalization for tennis articles first mail order company in Germany. We are convinced that many of our customers accept this innovation as an added value.” CenterCourt.de is known as an affiliate for many tennis broadcasts on SPORT1. In the newly launched online-shop at, tennis lovers will find a wide range around the sport of tennis, as well as the upcoming quarterly print catalog. Press contact: CenterCourt.de Axel Koch Erich-Schlesinger-str. 62 D – 18059 Rostock FON: (+ 49) 381 / 260 533-40 fax: (+ 49) 381 / 260 533-10 E-mail: Web:

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