Journalists usually better represent company many companies worry that customers can win and bind. This goes beyond ads, good prices, value-added services and products, as well as classical press work. All good means to attract customers. For an emotional bond and a long-term building of customer loyalty is but today more necessary. Here are other means of communication such as for example a customer magazine. The advantage of customer magazines is similar to a flyers or prospectus first.
It’s may orders or sales generate at the right time at the right place, without that an employee of the company must actively seek. Michael Weber, owner of the media agency music and media know that customer magazine but much, much more. It turns out: “customer magazines are available in addition to a customer adviser as a means of PR in front line in customer contact. They are presented or sent a personal letter to, actually read by the customers and create a connection to the company. The Way, even the most complex production course or product benefits in detail to be able to represent, to convey the image of the company, to give the Executive Board to Word, as well as to create sympathy and confidence, are unique. No other medium can this in its entirety as well and target group just like a magazine.” For the media experts, customer magazines are still underestimated. Because this PR agents can even work relief work, because the frequency of customer contacts necessary reduce to minimum they help.
Weber to: “the representative or sales force be relieved and can focus on the essence of their work: the sale.” Customer magazine can carry not only emotional messages, explain complex operations and arouse sympathy for the company, but are also a business card. Therefore, the customer magazine should be professionally created and pointed to above all the lyrics very well. Michael Weber advises: “a company has no own PR Department, should be the management here are looking for an external service provider. Advertising agencies can fashion while a booklet, but common journalistic skills are lacking. Therefore, I recommend to hire a freelance journalist. Such service providers are excellently suited to write the content understandable and the correct address. Journalists can better work out the main points with their experience and skills. “And that’s what matters in the end.” Michael Weber is freelance journalist and owner of a media agency of that is found in the Internet under. He has regularly assists customer magazine editorial itself many years as an employee of a large Association and offers music and media service with his agency. Description of the company offers also further their own Web projects music and media online consulting and public relations.